3 Methods
1. Price Beat, Quality Beat
Show us samples of current products or marketing materials. We will either provide a similar product for a lower price, or suggest better quality products for the same budget. Often, clients end up receiving better products at lower costs.
Customer A has been paying $30 to $40 per customised bag pack as their previous vendor reasoned that it was due to their small order quantity. We are currently supplying better quality bags up to 50% cheaper.
Customer B paid $3 for a generic off-the-shelf premium with a logo stitched on haphazardly. We are currently supplying a similar premium that is manufactured from scratch with the customer’s branding incorporated into the product’s design. Since the product is 20% cheaper than their budget, they have packaged the product in a customised organza bag while still saving overall.
Customer C has been purchasing items from Taobao/Alibaba to generate leads at roadshows with mixed levels of success due to perceived values of the products. Within a similar budget, we were able to supply custom manufactured products with branding, greatly increasing brand recognition and customer retention rates.
2. Concept to Reality
Let us know what type of products you have in mind and your budget, and we will provide advice on material, quantities required and lead time.
Customer D has 2 in-house marketing teams, one to service High Net Worth (HNW) clients and the other to service mass market (MM) clients. MM marketing team could easily pick from our range of products, however, HNW marketing team needs similar products but manufactured with better materials and embellishments. HNW team also needs each product to be customised with customer’s names on an ad hoc basis.
As part of their lunar new year campaign, we supplied a p-leather angbao holder in a PP bag to the MM team, while the HNW team opted for a genuine leather angbao holder with plated zips and buckles. The genuine leather product had gold foil stamping of each customer’s initials and was packaged in a classy box and paper bag. Both products received rave reviews.
Customer E has been hesitant to share their marketing budget as previous vendors have been pricing their items according to this budget, often for products that do not seem to cost so much. However, not sharing their budget often results in vendors offering the lowest priced/quality products to close sales.
After working with us for a few projects, the team has decided to source most products through us, as we are able to provide advice striking a balance between quality and cost.
3. Marketing Concept
We will be happy to work closely with your marketing team to suggest relevant products to form a coherent package for each marketing campaign.
Customer F rewards loyal clients with different gifts that can be combined together. We are able to handle the logistic requirements for different components.
Customer G has several contacts during the course of sales with clients. Different products were given to clients at various stages to form a complete collection upon final sales closure. This greatly increased excitement and consequentially the sales conversion rate.
Contact us now to find out how!